E-Scooter Safety Project
Advancing Safe and Sustainable E-Scooter Adoption Across UK Cities
Industry
Client
Transport
Micromobility Partners
This project focused on improving the safety and adoption of e-scooters across UK cities. In partnership with local authorities and mobility providers, Edge have led research and design activities to identify risks, capture user behaviours, and co-develop tools to support safe adoption. The project created actionable insights and prototypes that informed local policy, improved user onboarding, and enhanced public trust in micro-mobility.
Key Objectives
Understand barriers to safe e-scooter adoption.
Provide evidence-based tools for local authorities.
Align business needs with public safety concerns.
Our Approach
Conducted mixed-method research: interviews, usability testing, and surveys.
Developed personas, journey maps, and service blueprints.
Facilitated 5 co-design workshops with local government and providers.
Prototyped onboarding improvements and safety feedback loops.
Impact
Developed the E-scooter Readiness Assessment Tool, now used by UK and European councils.
Improved safety onboarding for riders.
Strengthened collaboration between providers and regulators.
